Request for Proposal (RFP) Freelance Digital Marketer

by Mobials Inc.

Location: London, ON
Date Posted: Jul 24, 2025
Mobials Inc.

Job Description

Request for Proposal (RFP) Freelance Digital Marketer
 

Budget:  $1500/month  

 Start Date:  September 2025  

 Duration:  Month-to-month contract

About AutoVerify:   

AutoVerify is a leading B2B technology company reshaping the automotive industry through innovative digital solutions. As we prepare for a major brand refresh, we’re looking for a talented freelance digital marketer to help elevate our online presence. This role will play a key part in executing data-driven strategies to increase brand awareness, optimize digital advertising efforts, and drive meaningful engagement across platforms.

Scope of Work:   

The successful Freelance Digital Marketer will support AutoVerify’s brand refresh by executing key digital marketing strategies aimed at boosting brand awareness and online discoverability. They will work closely with the internal marketing team and contribute to an integrated, data-informed approach to digital growth.

Key responsibilities include:

  • Generating email contact lists and setting up email automations
  • Supporting marketing analytics efforts
  • Managing and optimizing paid digital advertising campaigns across platforms (Google Ads, LinkedIn, Meta, etc.)
  • Developing and implementing a comprehensive SEO strategy to drive organic traffic
  • Conducting keyword research and analysis using tools such as SEMrush
  • Providing data-driven performance and improvement insights using Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console
  • Monitoring campaign performance and making data-driven optimizations
  • Recommending where to allocate advertising spend for the highest ROI
  • Supporting content distribution and boosting high-performing content
  • Collaborating with internal teams to enhance landing page conversions and UX
  • Providing regular reports and strategic insights
  • Leveraging AI solutions to optimize ad performance
  • Understanding of, or experience with HTML coding (preferably JavaScript and PHP)

Required Skills & Tools:   

  • 3+ years of hands-on digital marketing experience
  • Deep knowledge of:
    • Hubspot email marketing and marketing automation
    • SEO principles and keyword strategy
    • Google Analytics 4 (GA4)
    • Google Tag Manager
    • Google Search Console
    • SEMRush or equivalent
  • Proven experience managing paid digital campaigns
  • Strong ability to optimize based on performance
  • Familiarity with marketing analytics and conversion tracking
  • Understanding of AI tools in marketing applications is an asset
  • Experience in B2B and/or automotive sectors preferred

 

Applicant Instructions - How To Apply:   

Please upload a single PDF document that includes the following:

  • Your resume
  • A link to your portfolio or website showcasing past work, results, or case studies
  • Your answers to the questions listed below

Questions:

  1. How many years of experience do you have in digital marketing, and what industries have you worked with?
  2. Describe your level of expertise with Hubspot. Have you managed email marketing and automation before? 
  3. Describe your experience with SEO strategy and execution. Can you share an example of how your SEO work drove measurable results?
  4. What paid advertising platforms have you worked with, and what kinds of campaigns have you managed?
  5. How do you typically approach keyword research and performance monitoring?
  6. What’s your process for analyzing campaign performance and recommending improvements?
  7. Have you worked with GA4, Google Tag Manager, and Google Search Console? What’s your level of expertise with each?
  8. How do you prefer to communicate and collaborate with internal teams?
  9. This is a month-to-month contract. Are you comfortable with this arrangement?
  10. What is your hourly rate?
  11. What is your availability during the week?
  12. What do you think you can accomplish with a budget of $1,500 per month?

Submission Guidelines:  

Please attach your proposal, including answers to the above questions, and any other relevant information by August 8, 2025 at 12 noon EST.



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