Senior Product Marketing Manager

Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office (Harbourfront) for a minimum of 3 days per week.

About Us:

Making fans - That’s what we’re all about! Since our humble beginnings in 2011, these two words have driven Big Viking Games to become the successful company it is today. We are focused on making our mark as a next-generation, live operations games company.

We believe that each Viking is unique and brings exponential value to the company. In return, we provide Vikings with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our Vikings and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative Vikings to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager for our flagship game (YoWorld), you will spearhead our product marketing strategy, acting as the essential liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting directly to the VP of Product, you’ll be at the forefront of driving monetization initiatives, crafting compelling product communications, and leveraging market insights to elevate player engagement and revenue.

What You'll Do:

• Own Product Success : Drive primary product revenue and retention metrics, ensuring every player feels valued and engaged.
• Strategize for Growth : Define and implement a cutting-edge monetization strategy, establishing pricing frameworks and mitigating revenue risks alongside FP&A.
• Lead Innovative Campaigns : Lead the charge in crafting promotional campaigns that captivate players, including designing bundles and driving player reactivation efforts.
• Communicate with Impact : Manage integrated product communication initiatives, developing full-funnel marketing campaigns that ensure cohesive messaging across the organization.
• Leverage Insights : Utilize player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate for Success : Partner with executive leadership to align cross-functional teams and initiatives with our overarching product and monetization objectives.